American Society of Animal Science

Publisher of the Journal of Animal Science

www.asas.org

ASAS Annual Meeting

July 24-28, 2001

Indiana Convention Center

Indianapolis, IN

PRESS RELEASE

For information contact:

Lisa Cobb

217-356-2426 ext. 41

lisac@assochq.org

Wilson and Rouse Share 2001 Animal Industry Service Award

Doyle Wilson and Gene Rouse were honored for their distinguished service to the animal industry. This award is donated by Pharmacia Animal Health.

In support of the beef industry, Wilson and Rouse’s 20 years of collaborative research and extension programs at Iowa State University have developed real-time decision-making technologies for beef producers. Their initial collaboration in 1983 developed the Beef Feedlot Monitoring Program, a PC-based program that projects cattle performance and breakeven costs. Subsequently, they have developed and implemented ultrasound technologies that effectively estimate body composition and meat quality in live cattle. There most recent research has implemented a centralized center for processing ultrasound information for interpretation in an unbiased and quality-controlled processing laboratory.

The information from this center is now being used by 14 national breed associations to enhance the rate and magnitude of genetic progress in beef seed stock animals. The results of these collaborative efforts are allowing beef producers to make informed and timely management decisions that benefit the beef food chain.