Using Science and Marketing in Producing and Delivering

Value Added Products for the Consumer

Western Section, American Society of Animal Science

Strand Union Theatre, Montana State University, Bozeman, Montana

Wednesday, June 20, 2001

 

7:00-8:00           Registration & Continental Breakfast (provided with registration)

8:00-8:15           Introductions & Welcome

                        Dr. Noelle Cockett, USU, Logan, Utah, WSASAS President

                        Dr. Jim Sprinkle, University of AZ, Payson, AZ, Symposium Chair

 

            Marketing Value-Added Products in the New Economy

 

8:15-8:55           The Changing Market Structure for the American Beef Industry

                        Dr. Harlan Hughes, Livestock Economist & Professor Emeritus

                        North Dakota State University, Mankato, Minnesota

 

8:55-9:30           Value-Added Beef Production: What Incentives are Needed to Pull Production

                        Systems into the Changing Market?

                        Dr. Wayne Purcell, Alumni Distinguished Professor

                        Agricultural & Applied Economics, VA Tech, Blacksburg, VA

                                                                                                                                               

9:30-10:00         Future Beef: A Case Study in Beef Production Alliances

                        Dr. Ronnie Green, Future Beef Operations, LLC

 

10:00-10:25       BREAK

Adding Value to Beef with Technology to Meet Market Needs

 

10:25-11:05       Available Technology Tools to Produce and Deliver Final Products

Dr. Harlan Ritchie, Department of Animal Science, Michigan State University, East Lansing, MI

 

11:05-11:50       Using DNA Markers, Carcass EPDs and Carcass Value Indices in Meeting Market Targets

                        Without Sacrificing Maternal Production Traits

                        Dr. Mike Tess, Department of Animal and Range Sciences, Montana State University, Bozeman, MT

                       

11:50-12:00       Introduction of Sponsors

 

12:00-1:30         LUNCH (not provided)

 

1:30-2:10           Integrating Innovative Management Strategies (Implants, Nutrition, Sorting etc.)

                        to Alter Growth Patterns and Meet Market Targets

Dr. Robbi Pritchard, Dept. of Animal & Range Sciences, South Dakota State University, Brookings, SD

 

2:10-2:45           Integrating Harvest and Post-Harvest Technologies to Meet Market Needs

                        Dr. Tommy Wheeler, Research Scientist, Agricultural Research Service

                        USDA-Meat Animal Research Center, Clay Center, NB

 

2:45-3:05           BREAK

                                                                Putting It Together

 

3:05 - 3:55         Panel Discussion: Creating and Marketing Value-Added Products

                        Panel Moderator: Dr. John Paterson, Department of Animal & Range Sciences, Montana State University

                       

Improving Competitiveness of Domestic Beef by Adding Value

            Mr. Jim Peterson, Peterson Ranch, Buffalo, MT

New Product Development for the Consumer

                                    Ms. Charlene Schuster, Executive Director, Montana Beef Council, Helena

            Role of Seedstock Breeder in Supplying Genetics for Value-Added Products

                                    Mr. Lee Leachman, Leachman Cattle Co., Billings, MT

                       

                                    Other Panel Members:   Dr. Harlan Hughes, Dr. Wayne Purcell, Dr. Harlan Ritchie, Dr. Ronnie Green 

 

3:55-4:30           Questions to Panel from Audience