May 09, 2018




On behalf of the American Society of Animal Science (ASAS) and the editors-in-chief, congratulations on having your article published in one of our premier journals!

It is a pleasure to present you with the ASAS Author Resource Guide to help you promote your article and ensure your work reaches the broadest audience possible. We hope that, like the doctor’s black bag of years past, we’ve included everything you need to be successful. We value you and your research and hope these resources will help your article garner many citations and a high Altmetrics score. Thanks for helping us promote you and your article!

Social Media

The goals of all our social media efforts are to promote, connect, and engage. A few simple steps can help you achieve these goals. As you know, social media requires maintenance. Please be attentive once you’re up and running so you don’t miss any opportunities to connect.

Twitter: Be sure to follow us at @CritterChatter and we’ll follow you back. Tweet your article with your own personal style and be sure to use an image — visual images are more eye-catching and encourage retweets. Tag us by including @CritterChatter and @OxfordJournals when you tweet so we can like and retweet you. Using hashtags will help you connect with others in the Twittersphere (e.g., #animalscience or #beefcattle).

Facebook: Please like the ASAS and OUP Facebook pages. You can tag us in your Facebook post so we know you’re chatting about your article. Be sure to include a short link to the article that will direct users to the journal’s website.

LinkedIn: LinkedIn is a great networking tool for career advice and opportunities and offers users the ability to post, create groups, and have ongoing discussions. Please visit the ASAS and OUP LinkedIn pages.

Altmetrics: Click the Altmetrics “donut” for your published article to learn its Altmetrics score. The score shows the attention your article has received and is quickly becoming the second most important metric besides Impact Factor in science and medical publishing today.

Don’t be worried if it takes some time to see results; all of the above efforts will help contribute to your article’s Altmetrics score. The more you tweet and post, the more people will see and share your article and the faster your Altmetrics score will grow.


This website provides a good introduction to Altmetrics, its rise and importance. Along with showing the attention your article has received, Altmetrics can be used to interact with those reading your work. For example, using the Twitter tab (shown below), you can find readers who have shared your work. If you have your own Twitter account, you can interact with these readers and share your experiences and network, further helping to enhance your research and profile.

Each tab can be used in the same way, meaning Altmetrics gives you a greater outreach into your community and an opportunity to network within it.

General Promotion

In addition to promoting your article via social media, we also ask you to consider some other opportunities to increase your article’s exposure:

Your Website: This is your site, so you control what is added here. Many of our authors tell us that promoting their articles on their own website helps colleagues connect with them and stay abreast of their areas of interest and expertise. Posting a link to your work not only promotes your article but strengthens your professional credentials. You may also choose to cross-promote with your co-authors by sharing the full author list.

Video: Create a brief video (1-2 minutes max) that provides your audience with an overview of the article along with key takeaways. Post your video on your website beside the article link, or share it via YouTube or your other social media accounts. Video is an easy to digest medium that is widely used for promotion in science and medical publishing.

Email Signature: Once your article is published, we encourage you to add a line to your email signature such as: “Check out my new article on [insert topic but not full title] in [insert journal name and link to article].”

Email Campaigns: Want to tell your friends and colleagues about your newly published article? Why not prepare a simple email campaign that can be implemented from Microsoft Outlook. Simply create a group, add them to the BCC line, and then send the email to yourself (to avoid copious “replies to all”). In the email, write a brief message explaining the reason for your outreach and be sure to include a link to the article and perhaps even the full abstract, which is OK from a copyright perspective.

Oxford University Press Author Resource Center

Our publisher, Oxford University Press, provides detailed author resources, which go into more depth on the issues we’ve discussed in this guide. This page on social media for authors is particularly helpful. More information can be found here or by following the links below.

Your Manuscript

Complying with funding agency policies


Frequently Asked Questions

General author instructions

Online submissions

Production values

Rights & permissions

Article-level metrics



Publication ethics

Follow OUP on Social Media

The OUPblog:



Follow ASAS on Social Media

ASAS Newsletter:

Twitter: @CritterChatter