January 23, 2020

NPPC States Impossible Pork Violates Labeling Law

NPPC States Impossible Pork Violates Labeling Law

The National Pork Producers Council (NPPC) says Impossible Foods’ new product, Impossible Pork, violates labeling laws. The U.S. Department of Agriculture Food Safety and Inspection Service (FSIS) define “meat” and “meat food products” and standards of identity. NPPC claims Impossible Pork is violating these standards.

"What's impossible is to make pork from plants. This is a brazen attempt to circumvent decades of food labeling law and centuries of precedence,” says Dr. Dan Kovich, Director of Science and Technology for the NPPC, in a statement. “Any adjective placed in front of the word pork can only refine it, not redefine it. It's not pork. It's not pork sausage. It can't be labeled as such.” NPPC has brought this to the attention of FSIS, who has assured the NPPC that it is working with the U.S. Food and Drug Administration (FDA) and Federal Trade Commission to address the complaint.

NPPC added it appreciates consumer choice and competitive markets but supports fair regulations. “Accordingly, plant-based and cell-cultured products designed to mimic real meat must face the same stringent regulatory requirements as livestock agriculture, including truthful labeling standards.” NPPC’s position is focused on holding those accountable who make unsubstantiated claims about sustainability or ethics, leveling the regulatory playing field, and clarifying that plant-based alternative protein products cannot be called pork and need to be transparent on how they were made, suggesting the label “in-vitro produced pork food product.”

Read the NPPC position paper here.