Global Roundtable for Sustainable Beef Announces Executives 

By: Sydney Sheffield 

The Global Roundtable for Sustainable Beef (GRSB) has announced its 2022 Executive Committee. GRSB will focus on progressing the organization’s work towards achieving net-zero through its global sustainability goals. 

The committee consists of six experts in the beef industry: 

• President: Mr. Ian McConnel, Tyson Foods 

• Vice President: Mr. Bob Lowe, Tri-L Ranch 

• Secretary-Treasurer: Mr. Justin Sherrard, Rabobank 

• Member at large: Ms. Jeannette Ferran Astorga, Zoetis 

• Member at large: Mr. Lucas McKelvie, McDonald’s Corporation 

• Immediate Past-President: Mr. Bob McCan, McFaddin Enterprises

The GRSB mission is to advance, support, and communicate continuous improvement in the sustainability of the global beef value chain through leadership, science, and multi-stakeholder engagement and collaboration. Established in 2012, GRSB has been working to advance sustainable beef through leadership, science, and multi-stakeholder engagement. The Executive Committee leadership is elected from a membership that represents the full value chain, including beef producers and producer organizations, allied services and industries, processors, retail, civil societies, and others who aim to continuously improve beef sustainability around the world.

The sustainability goals for GRSB were announced in June 2021, and include reducing the net global warming impact of beef by 30% by 2030, ensuring the beef value chain is a net positive contributor to nature by 2030, and increasing the adoption of animal health and welfare best practices so that cattle are provided with an environment in which they can thrive.

GRSB works with over 500 companies and producer organizations regionally and internationally. The new committee came into effect on January 1st. For more information, check out the GRSB website.