Dr. Reinaldo F. Cooke serves Texas A&M University as the Burkhart Endowed Professor for Beef Cattle Research. Dr. Cooke established an academic program to develop and disseminate management systems that improve production efficiency in US and international beef systems. He has made meritorious scientific contributions to beef production via teaching, research, and outreach engagement in developing and developed countries. Dr. Cooke has published more than 200 journal articles and secured $9 mi in funding, where 70 articles and $4 mi were directly resultant from his international activities. Dr. Cooke has mentored and taught numerous international students via traditional and online programs, and has given more than 100 invited presentations in international meetings across the globe. Dr. Cooke serves as Section Editor for JAS since 2014, and received numerous awards from ASAS and US universities recognizing his academic contributions to advance beef production nationally and internationally.